SIXTH WEEK: GOTHIC

Day 7.
Sink brand.

The brand of my sink has this king of letters.

SIXTH WEEK: GOTHIC

Day 6.
Beer brand.

MAny beer brands uses a gothic typography  for their image.

SIXTH WEEK: GOTHIC

Day 5.
Carpentry.

This carpentry uses for it´s image gothic letters.

SIXTH WEEK: GOTHIC

Day 4.
Bit typography exercise.

This gothic typography was made by my classmate with squares.

SIXTH WEEK: GOTHIC

Day 3.
Old book.

This was also seen in the Printing Museum.

SIXTH WEEK: GOTHIC

Day 2.
Printings museus´s wall.

I found the way that this typography is posted on the wall particulary beautiful. 

SIXTH WEEK: GOTHIC

Day 1.
Pharmacy.

This is an old pharmacy in Madrid, near to Opera Metro. It looks like the propietary wanted to show that the place is old.

FIFTH WEEK: BIT

Day 7.
Telephone agenda.

The telephone of my house uses bit letters.

FIFTH WEEK: BIT

Day 6.
Bus timetable.

A bus timetable is changing constantly its information. Digital letters are good for that.

FIFTH WEEK: BIT

Day 5.
Informative panel.

The letters of this panes have serif, what is quite inusual for bit letters. The panel changes every minute showing diverse information. In the picture you can appreciate the RGB color mode. 

FIFTH WEEK: BIT

Day 4.
Mobile phone advertisment.

The use of a bit type for a phone company it´s a good choice.

FIFTH WEEK: BIT

Day 3.
Digital clock.

This clock changes ans shows the temperature. It´s helpful in bus stops.

FIFTH WEEK: BIT

Day 2.
Metro panel.

This metro panel can display two different sizes of bit letters. 

FIFTH WEEK: BIT

Day 1.
Vending machine selector.

It´s easy to read, I think it´s easier to read in lower case.  

FOURTH WEEK: RETRO

Day 7.
Warning panel.

The long shape of the letters and their disposition makes it look old, It has also an italic typeface.

FOURTH WEEK: RETRO

Day 6.
Foster´s Hollywood panel.

It combines a retro script with a serif, which also looks retro, I like this combination of two different typefaces.

FOURTH WEEK: RETRO

Day 5.
Dedication panel to Gregorio Marañón.

This type looks very old, and I thin it adds a touch of greatness to a panel in honor of a famous character. 

FOURTH WEEK: RETRO

Day 4.
Signboard.

The this type I think it´s retro because of the angles in the corners of the letters, also the letter A  has a weird inclination.

FOURTH WEEK: RETRO

Day 3.
Shirt.

This reminds me of the 60´s music covers.

FOURTH WEEK: RETRO

Day 2.
Book cover.

This book is quite old, so the typography in the cover is old too, I think that serif and all the gold used makes it more retro, the height of the type and the thins and thicks makes it look retro too.

FOURTH WEEK: RETRO

Day 1.
Candy shop.

I find this typography retro, and I think that as a candy store the owners want to transmit some nostalgia for people to remember their childhoods.

THIRD WEEK: TEXT ON THE GROUND

Day 7.
Escalators 3.

Almost all the typography on the ground that I found was in escalators.

THIRD WEEK: TEXT ON THE GROUND

Day 6.
Carpet or rug.

It is from a Mall. It is quite big and it´s used to clean a bit the shoes of the people that come into the centre.

THIRD WEEK: TEXT ON THE GROUND

Day 5.
Escalators 2.

In order to identify the brand of the escalators.

THIRD WEEK: TEXT ON THE GROUND

Day 4.
Sewer.

On the sewers is always written the name of the city.

THIRD WEEK: TEXT ON THE GROUND

Day 3.
Escalators.

 As I walked into the Metro I found the brand of an esalator machine.

THIRD WEEK: TEXT ON THE GROUND

Day 2.
Uem News Code.

This has that kind of code that you can decode with a smartphone. It is made for calling our attention.

THIRD WEEK: TEXT ON THE GROUND

Day 1.
Bus stop.

The letters of the streets are longer than normal. That is for being more easy to read whit the perspective.

SECOND WEEK: PACKAGING

Day 7.
Soy sauce.

This bottle of sauce has oriental characters grabbed because the soy comes from Asia.

SECOND WEEK: PACKAGING

Day 6.
CD box.

In this packaging it is shown the product an the basic specifications. 

SECOND WEEK: PACKAGING

Day 5.
Sandwich.

This packaging has the logo of the brand typography and the product typography, both look good together.

SECOND WEEK: PACKAGING

Day 4.
Medicine.

The name of the medicine is centered whit big typography. Is the first thing that I see when I look at this packaging.

SECOND WEEK: PACKAGING

Day 3.
Bottled water.

The typography and logo of this bottle wants to transmit vitality and freshness with the colors used.

SECOND WEEK: PACKAGING

Day 2.
Mac Book Pro.

A characteristic of Apple products is the simplicity of their designs, and that it can be appreciated in the packaging. It does not have lots of details and the typography is use just for indicate the most important things about the product.

SECOND WEEK: PACKAGING

Day 1.
Eye shadow.

All products of KIKO have the same type of packaging, a box in a matt black color and white sans serif typography.

FIRST WEEK: SANS-SERIF

Day 7.
Restaurant sign.

The red font used in this sign is called papyrus. Some time ago I discovered that this font is being hated for many people who know a bit about design. That is because It became over used, like helvetica and comic sans. Also I find it quite ugly and not easy to read.

FIRST WEEK: SANS-SERIF

Day 6.
Eye pencil:

It might be a small object but I think the typography is used  very well in this eye pencil. The silver color also helps but what I think it makes it special is the big size of the fonts and how thin they are.

FIRST WEEK: SANS-SERIF

Day 5.
Part of an ad poster in the Metro:

This little part of the poster attracted my attention, specially the distribution of the letters and how the words are not too much long so they fit great in the circle.

FIRST WEEK: SANS-SERIF

Day 4.
Ciudad Rodrigo Street, Madrid:

This text is posted on the pavement near to Plaza Mayor and talks about the french occupation in the 19th century.The typography used makes it easy to read.

FIRST WEEK: SANS-SERIF

Day 3.
Nivea skin cream:

I really like the Nivea logo, specially the "N". This reminds me of the first picture, where the main brand logo is written in bold and capital letters and the specification of the product is in a hand-made typography. 

FIRST WEEK: SANS-SERIF

Day 2.
Shopping bag:

This kind of brands with a basic sans-serif logo is very common nowadays in clothing shops, it transmits youth and affordable prices in their products. The application of the typographic logo makes it look almost like a texture.

FIRST WEEK: SANS-SERIF

Day 1.
Vending Machine:

The brand of the machine is in a bold sans-serif font with capital letters, and the model of machine is written in a less serious mode, only the first letter is a capital letter and is a script.